Success can be light and easy!

Young, dynamic, inventive and likeable are the attributes that distinguish “Die leichte Muh” as a brand. A natural approach to lightness and pleasure.

Coffee milk and the first low-fat fresh milk with prolonged freshness guarantee enrich the breakfast table for an active morning start. The first “Coffee 2 go” in a non-chilled cup – delicious coffee from fresh beans with low-fat milk, lightly sweetened – combines lightness with pleasure any time of the day.

Ideas for further delicious low-fat milk innovations abound. TV-Spots featuring an uplifting lightness in sunny and blossomy surroundings underline the brand´s ambiance and convey to the consumer a bright perspective on life: Take it light and easy!

Nr.1 in the low-fat fresh milk segment
Nr.2 – behind Maresi – in the coffee-milk market

First coffee from fresh beans with low-fat milk non-chilled in the popular cup
(source: Maresi data, The Nielsen Comp.)

www.dieleichtemuh.at
 

Lavazza mixes know-how with innovations and creativity to spread the Italian Espresso culture widely.

For more than a century Lavazza represents the way of perfection and offers the highest level of quality to it’s consumers all over the world.

The quality has been established due to high production standards over the past decades.

The fine English way to enjoy tea

A little bit of England comes to Austria. Since 1983 Maresi has been warming the hearts of Austrians with legendary Twinings premium quality tea, and has become the image leader in the tea market, especially black tea.

The Result:
Nr. 1 in the black tea market!

Ovomaltine the Swiss power brand approaches nutrition
conscious mothers, kids, teenager and athletes as well as gourmets.

Ovomaltine gained world fame with its malt powder and has always been up to creating innovative and nutrious products such as Choc ovo, Knusperschnitte, the 100g Ovomaltine chocolate bar, Ovo drink, Crisp Muesli and Crunchy Cream since its beginnings in 1865.
The latest product is Crunchy Biscuit!

Since January 1st 2008 Maresi Austria has been the exclusive distributor of Ovomaltine for the Austrian market.
 

For a golden coffee delight.

Maresi Alpenmilch – the original in the glass bottle since 1955 – is widely understood as a generic term for coffee milk in Austria.

Naturally pure, Maresi has been used by two generations of Austrians now to give their cup of coffee that golden finish.

What is it that makes this brand so persistent? Premium quality, a timeless design as well as a consistent brand management over the years have made Maresi into a classic. Its strong reference to nature, mountain pastures, sense of home and its commitment to Austria identify this brand. As a result, it was able to climb its way up to reach the status of an Austrian power brand in a continuously growing product portfolio and thereby secure its position on a level that is reserved for very few global brands.

95% brand awareness
98% distribution
50% market leadership
(Source: Market 07, AC Nielsen)

www.meinemaresi.at

Caotina - the unmistakeable taste of genuine Swiss chocolate!

Caotina is a sweet treat for all chocolate lovers. This Swiss drinking chocolate is available in the following varieties: Surfin (milk chocolate), Blanc (white chocolate) and Noir (45% cocoa).

Caotina = enjoyment in three varieties!