Try beating a market share of 97%!
Knabber Nossi – Austria's number one snack sausage
The Knabber Nossi brand has been on the Austrian market since 1979. The original idea has been converted into a proper market by continuously inventing new products and flavours.
To this day, ongoing innovations of different flavours have been following up the first snack sausage classic. Knabber Nossi’s huge success, being the original snack sausage, turned its brand name into a generic term for snack sausages in Austria, making it synonymous for “snacking is cool”.
Knabber Nossi is the alternative to crunchy snacks and any kind of sweets.
Fun and bold TV-Spots shape Knabber Nossi’s unmistakable brand personality.
Knabber Nossi – I like it!
100% brand awareness
97% market leadership
25 Mio units sold p.a.
(Source: The Nielsen Comp.)
