For a golden coffee delight.
Maresi Alpenmilch – the original in the glass bottle since 1955 – is widely understood as a generic term for coffee milk in Austria.
Naturally pure, Maresi has been used by two generations of Austrians now to give their cup of coffee that golden finish.
What is it that makes this brand so persistent? Premium quality, a timeless design as well as a consistent brand management over the years have made Maresi into a classic. Its strong reference to nature, mountain pastures, sense of home and its commitment to Austria identify this brand. As a result, it was able to climb its way up to reach the status of an Austrian power brand in a continuously growing product portfolio and thereby secure its position on a level that is reserved for very few global brands.
95% brand awareness
98% distribution
50% market leadership
(Source: Market 07, AC Nielsen)
