One company – One brand:
Success made by tradition!
With its impressive mountain world, fresh air, lush green meadows and abundant fields, Austria always has been home to the best natural produce. One product in particular has maintained for many decades now an unrivalled place in people’s hearts: Maresi Alpenmilch.
As unique as its origin is its success story. Popular to such an extent that it lent its name to the company which came to be one of Austria’s most successful consumer brands companies.
The milestones of a success:
The company was founded as "Agricultural Foodstuffs Industries".
Maresi Alpenmilch: The one-of-a-kind coffee milk in the glass bottle is introduced and the signature
"Maresi girl" with her blonde braids is born.
Entering the service industry with the first partner brand “Dreh & Trink” – the famous children’s drink in its distinctive plastic bottle.
Foundation of the first foreign subsidiary in Hungary.
Expansion to another neighbouring country: The Czech Republic.
Takeover and expansion of the foodbroker network to Slovakia.
Takeover of the Inzersdorfer, Himmeltau, Shan’shi and Bonelli brands.
Start-up in Romania with own organisation.
Acqusition and integration of the Austrian broker competitor Appelt Ltd.