“Die leichte Muh” brand is seen as young, vibrant, innovative and friendly. It combines a lightness of taste with high nutritional values. With its special positioning, “Die leichte Muh” is the only credible umbrella brand in the “light milk products” sector. It offers coffee milk, the finest extended- shelf- life (ESL) low- fat milk and spreads to start the day right.
The first "coffee 2 go", served in an unchilled cup - marvelous less sweetened coffee with light milk for in between coffee break combines lightness with a real treat.
And there are numerous ideas for further innovative light milk products. TV- spots that focus on lightness, sunshine and blossoming nature are used to highlight this brand environment and give consumers a positive attitude to life: take it light and easy!
Nr. 1 in the light fresh milk segment Nr. 2 - behind Maresi – in the coffee milk market 1. "Coffee 2 go" with light milk in unchilled cups (Quelle: AC Nielsen, Maresi Database)
