Maresi Alpenmilch – the original in the glass bottle since 1955 – is used as a generic for coffee milk throughout Austria. Two generations of Austrians have been creaming their coffee with Maresi Alpenmilch. What is the secret of this brand? Premium quality, timeless design and consistant brand management over many years have turned Maresi into a classic. The brand has a strong link to nature, alpine pastures, homeland and a love of Austria. With a constantly expanding product portfolio it has been able to gain the status of a power brand and is therefore now positioned at a level that is reserved for only a very few global brands.
95% brand awareness 98/100 Distribution 50% market leadership (Quelle: Market 07, AC Nielsen)
